Portfolio
UX writing and content creation for some of the most exciting companies in tech
Exciting projects with companies like
Private Project: Travel industry
Following my own adventure on the Caminho de Santiago, I created “Caminho Guide” – a knowledge hub for fellow hikers.
Unzer: B2B content for a fintech company
The payment provider offers huge potential for compelling B2B content.
Case study: Employer branding
The ALSO group is one of the most successful companies in ITC. Together with their social media team, we showcased the biggest strength of this company in a personal LinkedIn campaign.
Getsafe: Simplifying insurance
In my first major project as a UX writer (/ content designer / product copywriter), I took it upon myself to make the complex world of insurance more accessible to its customers.
Insurance, but different. My work at Getsafe: product, brand & content
Product
I have worked closely with a team of talented product designers to provide an excellent user experience. Read about one of my major projects in the following article on LinkedIn (German only)
Brand
I supported the rebranding of Getsafe from a tone of voice perspective. This included developing the vision, implementing the new tone of voice, creating guidelines, and conducting tone of voice workshops with all teams. Details can be found in this article on LinkedIn:
Content
I have written numerous blog articles for Getsafe. The goal was to present interesting information about insurance in a simple, understandable, and sometimes funny way. In the following blog article, I playfully explained what household insurance includes - as part of a competition:
TeamViewer
TeamViewer 14: Performance. Redefined.
The launch of product version TeamViewer 14 was accompanied by an international marketing campaign for different user groups. The messaging was developed in German and translated for all other markets. As a copywriter, I helped develop the messaging, adapted it for different user groups and implemented it across many channels.
Further references
Personal articles on LinkedIn
At Getsafe, I was the first copywriter in the company. After 1.5 years, I had two employees and built the team independently according to my professional convictions. I have reflected on this journey in the form of a few articles on LinkedIn:
Blogartikel
How are car insurance prices calculated? (DE/EN)
Goal: Customers should understand how the pricing of car insurance works.
Stay healthy: Tips for avoiding coronavirus (DE/EN)
Goal: Provide customers with important information
Coronavirus: Your rights as an employee in Germany (DE/EN)
Goal: Provide customers with important information
Let’s chat
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