CASE STUDY

ALSO GROUP

The ALSO Group is one of the most successful companies in the ICT industry. Their secret for success? A talented team that sees every challenge as an opportunity. Together with ALSO Group’s social media team, we showcased the biggest strength of this company in a personal LinkedIn campaign.

Employer Branding Campaign

First, I conducted 30-minute interviews with ALSO employees from all over Europe. The aim was to find out: What drives them? What challenges do they face in their working lives? Who is the person behind the job?

Employer Branding Campaign

In the next step, I put the person in the spotlight by creating small texts and selecting a meaningful quote.

Employer Branding Campaign

The aim of the campaign was to show what makes the company stand out: the people who give their best for it every day.